North Vancouver, B.C. -- Capilano Mall is using quick response (QR) codes as an option for customers to participate in the mall's "Be Our Energy Star" contest. Entrants are being asked to write down, in 100 words or less, what they are doing to be more environmentally or socially conscious for a chance to win an Energy Star-certified LCD TV and laptop valued at over $3,500.
The purpose of the contest is to drive traffic to Capilano Mall's new micro-site. Capilano Mall's new program focuses on communicating the mall's ongoing efforts over the past few years; working towards making improvements in the areas of global and social responsibility.
One specific initiative Capilano Mall has embarked on is to reduce the amount of waste the mall generates. Traditionally, when customers enter a contest held in the mall, they submit their entry on a paper ballot. In addition to paper ballots, Capilano Mall has now introduced a new way for customers to enter contests in-mall through the use of QR codes: The QR code is printed directly onto the mall signage. Customers can scan the code with their mobile device and they will be linked directly to the contest entry form.
"Introducing this technology as an alternative for our customers is just one of the ways that we are working to decrease our environmental footprint,” said Shera Allibhai, marketing director -- Capilano Mall. "We recognize that because this technology is still relatively unfamiliar, getting customers to catch on and use the QR Code will take both education and time. Changing consumer behavior is always a process, but we look forward to the challenge.
By using the QR Code technology and other alternative methods (like the option to enter contests online), Capilano Mall's goal is to decrease paper ballots by 75% over the next two years; which will eliminate in excess of 9000 sheets of paper per annum.