Los Altos, Calif. – Catalog Spree has launched a new beauty department in its mobile shopping app with lookbooks for retailers including Sephora, Beauty.com, Avon, Bliss, and The Body Shop. Catalog Spree's full-page lookbooks let consumers browse and shop by flipping through pages on an iPad or iPhone.
The app features more than 350 custom lookbooks, as well as traditional digital catalogs. Catalog Spree says the lookbooks have 50% more page clickthroughs than a traditional digital catalog.
"Many e-commerce retailers, especially those in beauty, don't print or have limited distribution of traditional paper catalogs due to costs,” said Joaquin Ruiz, CEO of Catalog Spree. “With Spree Studio, Catalog Spree is removing that barrier by easily creating gorgeous digital lookbooks that deliver an engaging shopping experience. We're constantly striving to delight mobile shoppers with fun, high-quality content, so adding top beauty brands to Catalog Spree was a no-brainer, especially when you consider that almost 70% of our shoppers are women.”