Colorado Springs, Colo. -- Addison, Texas-based Coyote Management, L.P. and Garrison Investment Group, through their affiliates, acquired Chapel Hills Mall on June 1, and since have made changes that include a new ad campaign themed “Where to Shop.”
Launched July 1, the campaign offers the message: ‘Shop here because we have what you need’ and is being communicated through radio, television, newspaper, direct mail, in-mall signage, wall graphics and interior and exterior banners.
In addition to a new ad campaign, the mall has re-opened Guest Service, located on the second floor near Gap, which offers a new MasterCard gift-card program, strollers, lost and found and fax/copy service. A new website was launched in June and will include social media initiatives. All enhancements are intended to increase the shopper experience, said Coyote, as well as give the best service possible and drive additional sales and traffic to the mall.
Other property enhancements taking place this summer and fall include new monument sign upgrades at all entrances, extensive landscape upgrades to the exterior and interior of the mall, lighting projects in the court areas, painting projects and entrance upgrades with added service court walls and Colorado-themed murals.
“Our company philosophy upon acquiring new centers is to assess what is needed and make immediate positive changes to give our customers the best shopping experience possible,” said Kymberley Scalia, corporate director of marketing for Coyote Management, L.P. “Adding these key amenities and upgrades is crucial to building awareness and driving traffic to the shopping center.”