DLC awarded ICSC Maxi

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Tarrytown, N.Y. The International Council of Shopping Centers presented DLC Management Corp. with a MAXI Silver Award.

The MAXIs are an international shopping center marketing competition.

DLC was recognized for its leasing tool, the Interactive Leasing Portfolio, which has revolutionized the way the DLC leasing team conducts business by cutting out thousands of unnecessary work hours and eliminating wasteful marketing dollars.

The ILP is a digital, portable meeting tool that provides real-time information on DLC’s entire 97-shopping center portfolio. According to the company, it has eliminated thousands of work hours per year for DLC’s leasing agents in preparing hard copy materials for meetings and trade shows, and saved about $70,000 per year in the printing and shipping of marketing materials and meeting/trade show collateral.

“We have a touchscreen version at our booth at the RECon show in Las Vegas [May 17-20] … It has a contemporary look and feel that is very appealing, and we have begun incorporating that into various other marketing materials,” said Kara Scimeca, DLC’s director of marketing.

The MAXI Awards Program brings together the most successful marketing and advertising programs created throughout the year. Applicants submit their entries to be judged within specific categories and winners are then selected based on the greatest impact made to an individual shopping center or the owning/managing company.