J.C. Penney asks customers to come back in its new ad

New York -- J.C. Penney Co. on Wednesday unveiled an advertisement on Facebook that asks customers to return to its stores. The ad will air Wednesday and Thursday on national television, as well as on Penney’s social media platforms.
   
The retailer posted a 30-second ad on Facebook called “We Are Listening.” The spot blends nostalgic images of Penney stores from the 1960s and family scenes. A female narrator acknowledges that the retailer recently made some changes, some of which “you liked and some you didn’t.” The voice-over continues with, "What matters with mistakes is what we learn. We learned a very simple thing - to listen to you."

The ad ends with: "Come back to J.C. Penney - we heard you. Now we'd love to see you."

The video also appeared on Penney’s YouTube channel.
     
Meanwhile, the retailer took to Twitter to ask shoppers to comment about the recent changes, what they liked and what they didn’t. The company created the hashtag #jcplistens.

 View the ad here:

'C'on back!!'

It'll take more than an ad to lure the old crowd back to JCP. First thing to do: Dump Ellen ... She should have been shown the door when Johnson "resigned." Go back to basics ... The forumula is simple, value, competitive pricing, sales, appeal to the true middle class. All execs that want to play the new game can stay. Those who are tied to the old regime are welcome to leave. Reconfigure store planning. Appoint a new head of construction services. Watch the same store sales rise along with the stock price.

JCP apology/begging ad

This ad could very well serve as JCP's obituary. They admit they ignored their customers and marched off in a direction that's been tried by others before, all of which failed. All because of a former Apple exec's hubris.