July Fourth apparel shoppers go online

Palo Alto, Calif. – Forty-three percent of consumers planning to purchase apparel for the July Fourth holiday will shop at online stores. According to a new survey from fashion site Snapette, other popular Independence Day apparel destinations will be major department stores (28%), discount stores (16%), local boutiques (10%), and party stores (3%).

In terms of July Fourth apparel spending, 15% of consumers will spend $25 or less, while 23% will spend $25-$50; 22% will spend $50-$75; and 20% will spend $75-$100. Only 14% plan to spend more than $100 and 6% plan to spend more than $200.

The most popular July Fourth apparel item consumers plan to wear is anything red, white and blue (53%), followed by jeans or cut-offs or tank top (19%) and anything involving stars and stripes (12%). Eighty-two percent of consumers plan to celebrate July Fourth.