Kroger appoints diversity officer

New York City -- Kroger Co. appointed Reuben Shaffer as its chief diversity officer, effective immediately. 

Shaffer has been the company’s VP of retail operations for the Cincinnati/Dayton division since 2001. In his new position, he will oversee Kroger’s diversity initiatives, including supplier diversity and integrating the company’s ongoing commitment to create an inclusive culture into business and organization initiatives.
 

Don't discriminate

Congratulations, Mr. Shaffer. Just make sure that Kroger's celebration of diversity doesn't mean that the company is discriminating or giving preferences on the basis of race, ethnicity, or sex. Such discrimination is divisive, unfair, unproductive -- and illegal.