Nike's store in University Village, Seattle, was created as a sanctuary for athletes. The goal is present in every detail in the 6,247-sq.-ft. store, including this quote from company co-founder Bill Bowerman that is painted onto the bleacher board behind the cash wrap: "There's no such thing as bad weather, just soft people."
Nike has a classic Fieldhouse look, with reclaimed wood bleacher board featured inside the space and on the store's façade. Gym lockers are incorporated into the fixtures. Polished concrete flooring and rubber gym flooring help reinforce the design intent. Decorative javelins hang from the ceiling and a wall treatment of runners' bib numbers greet shoppers near the fitting rooms. Customers can test sneakers prior to purchase on the store's top-of-the-line treadmill.
In like with Nike's commitment to the environment, sustainable elements figure prominently throughout the store. A sneaker recycling bin is located at the store's entrance, allowing customers to drop their used sneakers after buying a new pair. Nike will then recycle the used footwear.
Design: Nike, Beaverton, Ore.