Lewisville, Texas -- Parago, a leading provider of consumer and corporate incentives, announced the launch of a promotional fulfillment service offering designed to reward and communicate to clients’ Spanish-speaking customers in their language of preference.
The new Spanish-language program tailors all communication touch points to the language of the customer’s choosing during reward submission. For example, once a customer identifies preference for the Spanish language, all following communication will be tailored to this preference. Solo Spanish will not only provide better customer service by communicating in native or language-of-preference, it will also make consumer incentives fulfillment more personalized. Some consumer promotions include two languages in all written fulfillment materials – both English and Spanish. Parago’s new program will only have a single version of each communication piece in the language that the consumer selected, speaking directly to the customer and reducing the volume of communication materials.
MetroPCS Communications, a leading provider of unlimited, no annual contract, flat-rate wireless service, has implemented Solo Spanish with great success.
“MetroPCS’ customer-base has a large Spanish-speaking component,” said Phil Terry, senior VP corporate marketing, MetroPCS. “We work with Parago to help drive customer acquisition, deliver incentives and maintain ongoing engagement with our valued customers and now, with dedicated Spanish-language communication, we are able to better serve our customers.