Pathmark launches online coupon program

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Montvale, N.J. Pathmark is launching its Online Advantage savings program where shoppers can visit the company’s site and save coupons directly to their club card.

Last week, Pathmark parent company The Great Atlantic & Pacific Tea Co. launched its online paperless and digital coupon service with Zavers at A&P, SuperFresh, Waldbaum’s and The Food Emporium stores.

“Since launching in A&P retail banner stores, consumer feedback has been tremendous. In fact, we are seeing redemption rates as high as 40%,” said Thad Langford, president and CEO of Zavers.