Fort Worth, Texas – RadioShack has opened its first new concept store in the Boston area. The store is located in the Porter Square neighborhood of Cambridge, Mass.
The all-new RadioShack features a more open format, showcases the company's new look, and incorporates interactive areas designed to help shoppers improve their technology profile. Highlights include newly configured displays highlighting in-demand brands, store fixtures that enable shoppers to find and compare products, touch-screens and apps that help explain product features and functions, and free customer Wi-Fi.
RadioShack is opening a select number of these high-touch stores in neighborhoods throughout the nation. The Cambridge location is the sixth concept store to open since the company began converting to the new format this summer. Other stores are located in markets including New York City, New Jersey and Texas.