Washington, More retailers will feature online promotions on Cyber Monday this year, according to the eHoliday Survey, conducted this fall by BizRate Research. Cyber Monday, a term coined in 2005, began after online retailers noticed a trend of people shopping online on the Monday after Thanksgiving.
One-fourth of retailers (24.7%) will offer free shipping on all purchases. About 72.2% of online retailers are planning a special promotion for Cyber Monday, up from 42.7% just two years ago.
In addition, promotions will range from special e-mail campaigns (32%) to specific deals (29.9%) to one-day sales (28.9%).
Though more than half of U.S. homes have high-speed Internet access, many Americans feel the best place to shop for gifts is not at the mall, but at the office. This year, according to a BIGresearch survey conducted for Shop.org, 54.5% of office workers with Internet access, or 68.5 million people, will shop for holiday gifts from work, up substantially from 50.7% in 2006 and 44.7% in 2005.
Among the online retailers participating in CyberMonday.com are Barnes & Noble.com, circuitcity.com, eToys.com, JCPenney, Lands’ End, Newegg.com, Overstock.com and Sears.com.