Safeway to Offer Incentives to Healthy Workers

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Pleasanton, Calif. Safeway is offering health-insurance discounts to employees who participate in a program that tracks their food-buying habits.

The company said it would offer lower premiums to workers who demonstrate that they live a healthy lifestyle

The Safeway plan will be connected to the company's online FoodFlex service, which launched in November as a way to encourage healthy shopping. Participating customers provide details on their family's health and lifestyle and are given nutritional analysis of their store purchases, delivered through their Safeway card.