- The Value and Power of Data-Driven Marketing
- Amazon expands deal with Twitter to include ‘Wish List’
- The Essential Digital Marketing Strategy: Local Search Engine Optimization
- Whole Foods partners with Instacart for one-hour delivery in 15 cities
- Survey: Target generates most positive grocery sentiment
Dallas -- SAP has launched a new service to help retailers influence consumer behavior at the moment of decision.
SAP's Precision Retailing solution is said to deliver personalized offers and suggestions in real time to consumers across multiple channels, including mobile devices, in-store kiosks and websites. The company also announced the SAP Retail Store Ops Manager mobile app to further enhance in-store productivity.
"Today's companies want to become more customer-centric, they want to gain insight about each consumer's behaviors and proclivities based on the volumes of rich data before, during and after each shopping activity," said Greg Girard, program director, merchandise strategies, IDC. "Businesses that are able to do this and deliver personalized and contextualized offers in real time will delight the consumer with increased value and, at the same time, be able to shape profitable demand."