New York City -- The Tommy Hilfiger Group said Friday that it will begin selling men's clothing in 90 locations of The Bay, a Canadian department store.
Gary Sheinbaum, CEO of Tommy Hilfiger North America, said Canada's "robust economy and increasingly discerning fashion consumers" influenced the decision.
The company described the setup as a "shop-in-shop," encompassing about 500 sq. ft. The shop will open by November.
The company has a similar set-up in the United States with Macy’s.
Tommy Hilfiger is owned by Phillips-Van Heusen Corp.