San Jose, Calif. -- VeriFone Systems said Tuesday it has acquired mobile retail solution-provider Global Bay Mobile Technologies. According to VeriFone, the acquisition is part of its strategy to integrate mobile with retail and payments, extending new smartphone- and tablet-based shopping and payment experiences to retail organizations.
Terms of the transaction, which closed effective Tuesday, were not disclosed.
“Global Bay’s mobile retail applications complement our vision to deliver rich commerce solutions that open up new opportunities for merchants to engage their customers in deeper, more meaningful ways that will generate increased profitability and shopper loyalty,” said Jennifer Miles, VeriFone executive VP, North America.
Global Bay has worked with retailers globally to increase sales and improve customer satisfaction with mobile applications that leverage existing POS, e-commerce, and traditional store systems.