Marketing

09/26/2014 - 10:25am

Consumers consider social media a less important part of their customer journey – from awareness to post-sale activity – compared to two years ago, according to a survey by Capgemini, a leading provider of consulting, technology and outsourcing services.

09/25/2014 - 5:29pm

Lands' End Business Outfitters has launched a new online customer shopping experience.

09/25/2014 - 5:27pm

More than half of consumers will spend more for the Halloween holiday than they’ll spend for either Mother’s Day or Father’s Day, according to the 2014 Halloween Happenings Survey by Alliance Data Retail Services, which manages credit card programs.

09/24/2014 - 4:34pm

Amazon.com is expanding its relationship with Twitter. Amazon’s new #AmazonWishList allows customers to add items to their Amazon Wish List without ever leaving Twitter.

09/23/2014 - 4:03pm

Half of Americans (49%) plan to shop online earlier for gifts this holiday season, with the main reason being to ensure they receive their packages on time (63%), according to a survey by Pitney Bowes.

09/23/2014 - 3:49pm

Chico’s FAS is launching a digital charitable giving campaign powered by HelloWorld.

09/23/2014 - 10:20am

The retail industry is expected to benefit from mobile commerce, free shipping offers, in-store pickup promotions and e-commerce videos during the 2014 holiday season.

09/22/2014 - 3:59pm

Shopzilla has changed its name to Connexity to highlight its recent transformation from comparison shopping to technology driven marketing solutions.

09/22/2014 - 10:23am

Online retailers are prioritizing immediate investments in customer-facing tactics such as price, marketing and customer service over strategic infrastructure for the 2014 holiday season.