Sleep Number is designed to offer a unique and individualized shopping experience for beds and bedding accessories, one that that accentuates product benefits through the selling process and interactive tools. The traditional sea of mattresses has been replaced with a modern and comforting environment that elevates the customer journey, positioning the product as hero, which, in turn, increases its perceived value. Read more.
Photos by: Laszlo Regos Photography, Berkley, Mich.
Design: JGA, Southfield, Mich.