Content about Brand

October 6, 2014

In this, the eighth installment in CSA’s PizzaRev series, we’re featuring a Q&A that pools the expertise of several seasoned franchise operators to highlight the pros and cons of franchising with established brands and new concepts.

October 1, 2014

Authentic Brands Group, a global brand development and licensing company, announced an agreement with Reliance Brands Limited (Reliance) to bring casual luxury lifestyle brand Juicy Couture to India in fall 2015.

September 26, 2014

Aussie apparel brand Cotton On is as much about fun-fashion as it is about fast-fashion. The Geelong, Victoria-based brand operates more stores in the United States (124) than Zara and Uniqlo combined, and is an international behemoth with more than 1,300 stores operating globally under 10 different banners, including the 522-unit Cotton On, Cotton Body, Cotton On Kids, FREE by Cotton On and Rubi Shoes.

September 22, 2014

When retailers and brands deliver experiences that fail to meet customer needs and expectations, these customers — left feeling confused, frustrated and angry — quickly terminate the relationship and seek other options from competitors.

September 12, 2014

Webrooming, showrooming ... I'm guilty of it all. Surprised? You shouldn't be. After all, it is all about me, the everywhere consumer, and my super power ... the power to choose. I can shop in-store, but I can also, just as easily, shop online; my only concern is that my needs and expectations are met.

September 11, 2014

Learn about emerging brands on the cusp of break-out success and formerly solid brands in need of a reset in this exclusive report, More Climbers & Fallers.

August 27, 2014

Another digital retailer has made the leap to the physical space. Online beauty subscription company Birchbox, famous for the pink boxes packed with sample products that it sends to subscribers each month, has opened its first brick-and-mortar store, in Manhattan’s SoHo neighborhood.

August 7, 2014

Nearly seven-in-10 consumers (68%) surveyed strongly believe that digital coupons have a positive impact on a retailer's brand, and 68% also state that coupons generate loyalty.

July 31, 2014

Target is the grocery brand with the highest positive consumer sentiment rating. In a survey of the grocery habits of 763 consumers exclusively released to Chain Store Age, analytics technology provider Luminoso Technologies found that 60% of consumers had positive sentiment about Target as a grocery retailer.

July 21, 2014

Continuing its global growth, Gap Inc. on Monday announced that it will introduce the Gap brand to Slovenia and Austria through agreements with new and existing franchise partners.

July 16, 2014

Consumers expect to be able to easily interact with their favorite brands according to their preferences. Whether they are in your store, shopping online or calling customer service, your customers want personalized and consistent experiences through each of these channels.

July 8, 2014

ImagineX Group, Asia’s leading retail, brand management and distribution company, and Authentic Brands Group, LLC, the new owner of Juicy Couture, today announced a long-term franchise partnership to drive Juicy’s market expansion and category development in China.

June 24, 2014

Every few years, a new term enters the retail IT industry lexicon and takes firm root, even though nobody can provide an actual, definitive meaning. The latest phrase to capture the imagination of retail technology practitioners without a standard, widely accepted definition is “omnichannel commerce.” While it is generally understood that omnichannel commerce is the practice of serving customers across all available physical and digital channels, the details are still vague.

June 18, 2014

Branding agency CBX has named Anthony Simon as group director of branded environments.

June 13, 2014

More shoppers are purchasing private label (store brand) products in 2014 compared to the prior year.

June 5, 2014

Emma & Roe, a new concept from Australia-based, global jewelry retailer Michael Hill International, has opened its doors in Queensland, Australia.

June 3, 2014

Global brand agency CBX will help Friendly Express update the design and branding of its 42-store network of community-focused convenience stores in southeast Georgia.

June 2, 2014

The vast majority (80%) of consumers aged 20-40 in the U.S. and U.K. believe total privacy in the digital world is a thing of the past, but nearly half (49%) said they would not object to having their buying behavior tracked if it would result in relevant offers from brands and suppliers.

May 29, 2014

Social Reality Inc., an Internet advertising and platform technology company that provides tools to automate the digital advertising market, is launching the latest version of its GroupAd platform.

May 15, 2014

Chute Gerdeman has announced four team member promotions, including the appointment of Mary Lynn Waite, formerly senior designer, brand communications, to creative director.

May 5, 2014

Consumers have “no regrets” when it comes to dropping national food, beverage and household brand names from their shopping lists.

May 2, 2014

Few brands have translated their essence to the physical space as successfully as Nivea does in its Berlin flagship, Nivea Haus (House).

May 2, 2014

J. Crew Group Inc. is developing a new store format in the budget fashion sector. The company has created a brand called “J. Crew Mercantile,” and filed an application to trademark the phrase for selling clothing and accessories, both online and in stores, according to a report by the Wall Street Journal.

May 1, 2014

There is no substitute for a strong brand — whatever the sales channel. That’s the basic underlying premise of Interbrand’s annual “Best Retail Brands” report, which ranks the top 50 North American and international retailers by brand value. It’s a premise worth keeping in mind amid all the online versus offline talk. As Interbrand global CEO Jez Frampton puts it: “In the end, it is the brand, not the footprint, that will endure.”

© 2014