Content about Communication

September 2, 2014

Target’s back-to-school ad “Supplies They Need” resonated most with consumers among all back-to-school ads in 2014.

August 26, 2014

Social media demonstrated the best cost-efficiency of all major online advertising channels in second quarter 2014, coming in at 70% below the industry average for cost and showing a 32% cost decrease quarter over quarter.

August 22, 2014

Instagram is making itself more advertising-friendly, adding a new suite of business tools for its advertisers that will help the brands better control their campaigns and will allow them to gauge the success of their efforts.

August 14, 2014

Retailers’ back-to-school campaigns are in full force across the nation, but it takes more than a successful circular to get a passing grade in the school of modern advertising. With competition for consumers’ attention at an all-time high, real advertising success isn’t truly possible without long-term, cost-effective results.

May 29, 2014

Social Reality Inc., an Internet advertising and platform technology company that provides tools to automate the digital advertising market, is launching the latest version of its GroupAd platform.

May 1, 2014

If you really want to know what people think about you, you need to find out what they say behind your back. Historically this has been a tricky proposition, but the advent of social media provides an open forum where companies as well as individuals can check to see what is being said, and whether the commentary is good or bad.

April 1, 2014

Whether shopping alone or in a group, Millennials remain digitally connected contacting friends and family for advice or opinions via text, phone call or social media, according to a survey conducted by Mooslyvania, an independent digital advertising agency.

December 22, 2013

Interactive mobile advertising technology provider iSign Media Corp. has developed the Smart Player Kit.

September 19, 2013

Retail is the No. 1 category utilizing location-powered advertising, with big box, consumer electronics and department store retailers being the most frequent users, according to a new report by location-based mobile advertising firm Verve Mobile.

August 27, 2013

Social media platforms offer retailers a chance for direct engagement with consumers as well as access to highly personalized data, all in real or near-real time. During the holiday season, with its intensified levels of competition and customer distraction, having the type of direct promotional connection with customers that social media can offer is more crucial than ever.

August 12, 2013

Gap is celebrating its brand heritage with a fall global marketing campaign – Back to Blue – that is one of the broadest reaching in its history.

July 19, 2013

Preen.Me, a social platform for beauty consumers that offers access to personalized product recommendations, peer-to-peer recommendations, product reviews and how-to tutorials, is launching a database for select beauty brand partners.

June 17, 2013

Saks Fifth Avenue is introducing a new creative campaign called “Look” that the retailer said will focus on its reputation as a place of discovery and be delivered to consumers via media including advertising, catalogs, shopping bags, direct mail, press initiatives, in-store events, digital marketing, social media and visual displays.

May 6, 2013

Destination XL Group on May 5 launched a national advertising campaign designed to draw attention to the many challenges men who wear extra large sizes face when shopping for clothes and position Destination XO stores as the one-stop-shopping solution for the style needs of this underserved consumer.

August 29, 2012

Best Buy tops a list of the most effective back-to-school advertisers, according to Ace Metrix, which provides television and video analytics. An ad promoting free kids’ haircuts at J.C. Penney also was a top perfomer.

August 28, 2012

Premier Retail Networks LLC and Digital Display Networks Inc., creator and operator of 7-Eleven TV, announced a multi-year agreement under which PRN will be the exclusive advertising representative for 7-Eleven® TV.

August 2, 2012

Hypermarket chain Real, part of Metro Group, worked with IBM to launch a new electronic coupon system throughout its 320 German stores.

July 16, 2012

Simple demographic targeting does not weight advertising exposures toward households that have greater purchasing value, according to a study by Catalina Marketing.

May 16, 2012

Isis, the mobile commerce joint venture created by AT&T Mobility, T-Mobile USA and Verizon Wireless, announced that Aeropostale, Champs Sports, Dillard’s, Foot Locker, Jamba Juice and Macy’s are among the first national merchants to join with Isis in advancing mobile commerce.

April 3, 2012

Verizon said it has officially opened its first tri-lingual FiOS retail store, where employees are ready to serve customers in English, Spanish, and Portuguese.

March 5, 2012

Verizon Wireless services retailer Z Wireless, which operates 12 stores throughout Kansas, announced the acquisition of T2 Wireless, another Verizon retailer which operates more than a hundred stores in the Great Plains.

March 1, 2012

Connectivity and convenience: that’s what today’s consumer wants more than ever before. And mobile marketing and more specifically, mobile barcodes, play a pivotal role in helping brands and retailers deliver in this new world of enhanced communications and on-demand information.

February 3, 2012

Seamless customer experience, empowered consumers, mobile commerce and social shopping were among the buzzwords at the National Retail Federation’s Annual Convention & Expo in New York City.

January 20, 2012

Consumers are looking for a more personalized shopping experience, and are willing to share select details about themselves with their favorite retailers to help educate brands on exactly how, when and where to approach them, according to the third annual consumer survey by IBM.