Content about Experian

August 26, 2014

Poor data collection and linkage practices are leaving organizations unable to move forward with key business goals, according to a new study by Experian Data Quality, a part of Experian Marketing Services.

March 28, 2014

Pinterest, more than Facebook or YouTube, is supplying the greatest percentage of downstream traffic to retail sites, according to new research from Experian Marketing Services.

March 27, 2014

Social media sites are playing an increasingly important role in driving traffic to other websites, including retail websites and even other social networking sites, at the expense of search engines and portal websites, according to new research from Experian Research Services.

December 16, 2013

Analysis has uncovered a 46% increase in social networking referrals to top 500 retail websites during the most critical week of the year, just one of four key trends identified in a report by Experian Marketing Services.

December 2, 2013

Hispanic adults are more frequently visiting retailer websites than the average online population, according to Experian Marketing Services.

September 19, 2013

Almost half of holiday marketing campaigns will start before Halloween, according to a survey of 200 marketers by Experian Marketing Services.

July 29, 2013

Walmart had the top online retail site for back-to-school shoppers last week, according to sales data and analysis from Experian Marketing Services (EMS). Rounding out the top five: J.C. Penney, Macy’s, Office Max and Sears.

July 11, 2013

Online shopping content provider PriceGrabber announced it has appointed Jeff Goldstein as its president, charged with leading the new division of CPL Holdings that was created from a management-led buy-out from Experian.

July 11, 2013

Online shopping content provider PriceGrabber announced it has appointed Jeff Goldstein as its president, charged with leading the new division of CPL Holdings that was created from a management-led buy-out from Experian.

February 27, 2013

A new report by Experian Marketing Services finds that several key retail trends will impact how marketers shape their messages in 2013.

January 11, 2013

The 2012 holiday shopping season didn’t provide the sales and traffic lift anticipated by retailers, according to Experian FootFall.

January 11, 2013

The 2012 holiday shopping season didn’t provide the sales and traffic lift anticipated by retailers, according to Experian FootFall.

December 28, 2012

A report issued Thursday by Experian Marketing Services found that online traffic to the top 500 retail sites on Christmas Day 2012 rose 27% compared to 2011.

December 20, 2012

Shopper analytics firm Experian FootFall said that the final Saturday before Christmas – Super Saturday – could eclipse Black Friday as the top performer this holiday season.

December 20, 2012

Shopper analytics firm Experian FootFall said that the final Saturday before Christmas – Super Saturday – could eclipse Black Friday as the top performer this holiday season.

November 13, 2012

Experian Marketing Services said that its Consumer Expectation Index shows an increasing optimism about the economy.

April 16, 2012

By Elizabeth Cogswell Baskin

Editor’s note: Launched in March 2010, Pinterest now ranks as the third most-visited social-networking site in the United States, according to a recent report by Experian Marketing Services. Pinterest, which lets its users “pin” photos and information onto virtual boards, ranks behind only Facebook and Twitter in terms of total visitors, according to the report. It also skews heavily female — about 60% of users are women.

February 28, 2012

More than 51% of consumers plan to spend the same amount of money in 2012 as in the previous year, according to a 2012 Shopping Outlook survey conducted by PriceGrabber, a part of Experian.

January 30, 2012

Using Experian Marketing Services’ comprehensive cross-channel capabilities to help improve customer experience and drive engagement, JoS. A. Bank Clothiers and Experian received a Database Excellence Award from the National Center for Data Management (NCDM).

December 12, 2011

Survey data from PriceGrabber, an Experian company, said that many consumers will continue to hit the stores through the final days leading up to Christmas.

November 17, 2011

Visitor analytics provider Experian FootFall said that Black Friday’s retail performance isn’t necessarily an indication of how the holiday season will fare.

October 24, 2011

Fifty-two percent of consumers plan to spend $500 or more on gifts this season, according to a new survey by PriceGrabber, a part of Experian.

October 3, 2011

A survey released Monday by PriceGrabber, a part of Experian, found that consumers plan to spend the same or less on 2011 holiday shopping.

August 8, 2011

Marketers attempting to understand consumer habits that influence mobile marketing can get a revealing glimpse into the mindset of the mobile consumer through the newly released 2011 Mobile Consumer Report from Experian Simmons, a part of Experian Marketing Services.