Kenshoo, a provider of predictive media optimization technology, and RevTrak, a promotions platform that drives and measures in-store sales through digital coupons, announced the results of a partnership uniting offline conversions and paid search performance for omnichannel optimization for Staples Canada.
Staples Europe recently launched a number of improvements to its omnichannel shopping experience, including an upgrade to the look and feel of its key websites in Europe, including Spain, Netherlands, Germany, France, Italy and U.K.
Staples Inc. said on Monday that it has agreed to buy PNI Digital Media, Canadian company whose software platform enables retailers to sell such personalized products as photo books, calendars, business cards, documents, wedding invitations, and stationery.
Staples is letting the public help determine the top three winners of its “Make Your Idea Happen” contest, which allowed entrepreneurs to share their ideas for a chance to receive all the products they need to bring their business to life.
Joe Doody, president North American commercial, has been named vice chairman of Staples, Inc., and Shira Goodman, executive VP, global growth, has been named president, North American commercial of Staples, Inc.
Staples is changing its logo by removing the bent staple that forms the “L” in “Staples.” Initially, Staples is excluding the bent staple in its logo in a number of places, including its e-commerce site and the company's social channels such as Twitter, Facebook, and the easyBlog.
Staples plans to open a dedicated to e-commerce and engineering center in Seattle that will house teams responsible for driving major initiatives to enhance areas, including next generation digital platforms, personalization, and big-data. It will be the chain’s first office on the West Coast.
Bob Valair, director, energy & environmental management for Staples, will discuss how energy management is helping the retail chain save resources and add to the bottom line during a Chain Store Age Webinar on Tuesday, June 11, 2 p.m. ET (11 a.m PT).
Staples announced that John Burke, SVP business services, has been named to the newly created position of SVP chief culture officer. Burke joined Staples more than 23 years ago and led its Business Services team for 12 years.